Dubai, UAE, 20th May 2012: MMD (Multimedia Displays) is a wholly-owned company of TPV established in 2009 through a brand license agreement with Philips, today announced the launch of its new monitor from E-Line series, 273E3LHSB, a 27” wide screen, Full HD with touch control LED monitor in the Middle East region.

Philips 273E3LHSB is equipped with state-of-the-art LED screen technology that offers Full High-Definition widescreen resolution of 1920 x 1080p that allows the best possible picture quality from any format of HD input signal. It produces brilliant flicker-free pictures with optimum brightness and superb colors. This vibrant and sharp image will provide you with an enhanced viewing experience.

The new monitor is powered by leading edge Philips technology called SmartImage Lite that analyzes the content displayed on the screen. Based on a scenario selection, SmartImage Lite dynamically enhances the contrast, color saturation and sharpness of images and videos for ultimate display performance - all in real time with the press on a single button.

Philips advanced video processing combined with unique extreme dimming and backlight boosting technology results in vibrant images. SmartContrast increases the contrast with excellent black level and accurate rendition of dark shades and colors. It gives a bright, lifelike picture with high contrast and vibrant colors.

Touch controls are intelligent, touch sensitive icons that replace protruding buttons that lets the user adjust the monitor to their requirement. Responding to your lightest touch, touch control gives the monitor a modern feel.

Philips easy picture format control on OSD is to switch from the 4:3 aspect ratio to the widescreen mode and back again to match the display's aspect ratio with your content for working with wide documents without scrolling or viewing widescreen media in the widescreen mode and distortion-free, native mode display of 4:3 ratio content.

Wing Wang, Product Manager - MEA & Central Asia, MMD, said, “The new 27” wide screen Full HD LED monitor with HDMI, touch control offers unique user experience especially for gamers who demand exceptional graphic quality display and flicker-free pictures. This monitor is a wholesome entertainment package with build-in stereophonic speakers, sharp picture quality, vibrant colours and dynamic contrast and excellent resolution.”

Key features for Philips 273E3LHSB:
Ø Panel Size: 27 inch / 68.6 cm
Ø Effective viewing area: 597.6(H) x 336.2(V) mm
Ø Aspect ratio: 16:9
Ø SmartResponse (typical): 1 ms (Gray to Gray)
Ø Response time (typical): 3.5 ms
Ø Brightness: 300 cd/m²
Ø Contrast ratio (typical): 1200:1
Ø SmartContrast: 20,000,000:1
Ø Pixel pitch: 0.311 x 0.311 mm
Ø Viewing angle: 178° (H) / 170° (V), @ C/R > 5
Ø Display colors: 16.7 M
Ø Signal Input: VGA (Analog ), DVI-D (digital, HDCP), HDMI
Ø Sync Input: Separate Sync, Sync on Green
Ø Audio In/Out: Headphone out, PC audio-in
Ø Color: Carbonite black
Ø Finish: Texture
Ø Weight: 6.5 Kg (without stand)

Pricing Warranty and availability: The price for the Philips 273E3LHSB wide screen LED monitor is US$ 349 and it comes with 3 years local warranty. The monitor is available across the Middle East and Africa region.

About MMD
For additional information, please visit www.mmd-p.com.